Rather than engage in active competition, Future and Zaytoven’s is a sound that from its opening moments feels in complete harmony. The allure there was Gucci’s deeply nihilistic comedy clashing heavily with Zaytoven’s 808-laden, piano-strewn Sunday-cum-Monday corner store beauty.īy combining with Future, it’s a much easier sound to describe, and honestly a much easier sound to digest. Gucci Mane acolytes (such as myself) have long attested that Zaytoven was the best weapon in his deep arsenal of producers, but as the years have worn on and mixtape audio quality has grown alongside Gucci’s stable it’s been a harder and harder case to make. Much of the credit is due to asking Zaytoven to score the whole tape, as it likely finally casts the producer in his most satisfying light.
Beast Mode thrives by constantly dancing on the line between what today’s gangster rap entails and what today’s pop music thrives on.
#Zaytoven beat store full
But the crooning nature of “No Basic”, a track full of moderate gun threats, misogyny and car porn is certainly a far cry from, say, T.I.’s “Rubberband Man”. Granted, Future’s music has never fallen specifically into “pop”. Because of that, I’m not necessarily surprised it’s easily Future’s best release – full of melody, eager to present an idea and do what can be done with it in three minutes or less before getting on to then ext one – but it’s definitely pleasant to finally have a Future release that isn’t overstuffed with attempts to satisfy various “markets” within the pop rap scene. The average wait time appears to be about three years, and depending on the math Beast Mode arrives directly in that creative maelstrom. Gucci Mane, Curren$y, Freddie Gibbs, Drake et al toiled for years as scene favorites before stumbling onto a truly cohesive project worthy of their immense hype. Despite the overwhelming perception that the internet has allowed artists to flash and burn at record speeds, most of its greatest stars have followed an all too familiar trajectory.